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Meet The Founder

Juan Carlos Alvarez offers an extensive background in personal fitness training spanning from Miami, his hometown, to New York City. He holds Personal Trainer certification, Group Fitness Instructor certification, and Fitness Nutrition Specialty certification from The American Council on Exercise (ACE), one of the leading U.S. non-profit authorities on fitness certification, education and public outreach. Equally important, Juan Carlos maintains the key attributes of a top trainer, patience and understanding while being highly motivating. Simply put, he teaches you to love the grind as you strive for your perfection. Juan Carlos also has over 12 years of retail management experience, and has provided training extensively on men’s & women’s wardrobe consultation on behalf of retailers across the fashion spectrum, from Italian-based Armani to All-American brands, including Levi Strauss and Company. Additionally, he has provided personal styling services over the years for individual clients. His motto, "Possibilities Inspire. Action Captivates" reflects his belief that only actively striving toward one’s goals will change the possibilities to goals, and goals to the desired outcome. Each day is a new opportunity to pick up the baton and make the possibilities a reality.


Juan Carlos is an outstanding master of his craft.  He is incredibly bright with a treasure trove of health and fitness knowledge.  He is an expert in weight training and cross fit exercises, and is a warm, spontaneous personality that make workouts fun.  He’s the real deal in an industry full of wannabes and is the standard by which any trainer should be measured.

Andres Castellanos, Senior Wealth Strategist Associate, UBS

Get a Complimentary Consultation

We will meet to discuss your objectives, conduct an initial assessment, & develop a fitness plan that will get you to your end goal.